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Seth Godin

What we can learn from Seth Godin

Published on 19 April, 2010 - 13:18 by Terranova security awareness games, security awareness training, security videos, Seth Godin, Marketing and Communications
I was reading Seth Godin’s blog entry today http://sethgodin.typepad.com/ (yes…he is a marketing guru and no he is neither an education psychologist nor does he have a PhD in Education, at least as far as I know).  Seth is a best selling author, entrepreneur and agent of change. So what does this have to do with Security Awareness training or any training for that matter? For any corporate training to be adopted by an entire organization you need to understand how to market it effectively. A...
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